There buy wow gold are various business models in use among MMORPGs. While a monthly subscription is perhaps the most popular MMORPG business model, more and more companies are offering at least a part of their games to players virtually free of charge. The biggest MMORPGs tend to play it safe with their business models, charging for both the initial game software (whether via retail disc purchase or download) as well as a monthly subscription fee. World of Warcraft, City of Heroes, and Star Trek Online all follow this business model. Some games only cost money for the initial game and subsequent expansions. Guild Wars is an example of this. There's no monthly fee in this business model, but players must purchase new expansions when they become available if they want to play with the new items or in the new areas. Many games advertise that they are free to play, but games using this business model are either limited in content when compared to what money can buy or have vast stores from which you can purchase better items, different character classes, or extra adventures to play through. Dungeons and Dragons Online, Lord of the Rings Online, and Wizard101 all follow this "free to play" business model. So called "microtransactions" are the key to survival of the free to play business model MMORPGs. A microtransaction is a fairly small purchase for one or more in game items. Sometimes this can even be as big as an entire new game area or zone, and other times it is extra character slots, weapons, or other items, or storage space. Even the bigger games like World of Warcraft and City of Heroes are leveraging the power of microtransactions to help supplement players' monthly fees. While the games for which payment is necessary to play tend to have the biggest development budget (and thus, theoretically, more and better content continually added to the game), one should not dismiss the MMORPGs that utilize the other business models. World of Warcraft, City
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